Ready to dive into your first SEO campaign? Picking up where you left off a few months ago? Make sure you are utilizing these basic SEO tactics. How far along are you? Find out now!
1→ Data Tracking. Incorporate Google Analytics with Google Tag Manager to identify and evaluate traffic, conversions and to benchmark growth.
2→ Google My Business. Include business name, address, phone number, and hours on GMB to strengthen local listing results.
3→ Existing site errors? Use Google Search Console (Webmaster Tools) to identify bad links and other errors related to your core page elements.
4→ Keywords and placement. Placing your primary keyword into your page URL and title tag is highly encouraged. Use Google’s Keyword Planner or SEM Rush. Synonyms are essential.
5→ Page load speed. Make use of Google’s Pagespeed Insights to determine whether or not your website’s load time is harming user experience. Google heavily values this variable in regards to your page rank.
6→ Competitor Research. Browse competitor websites and social channels to get an idea of competitor keyword and content strategies in your industry.
7→ Content Creation. Create content that directly links to your website and social profiles, and include as many quality keywords you can without redundancy. Shares on this content will increase traffic to your website, increasing both your page and domain authority in the eye’s of Google
8→ Image Optimization. Add keyword-relevant ALT tags, Title tags, and descriptions to each image. Google identifies images through these tags and is an essential part of on-page SEO.
9→ Backlinking Strategy. Backlinking entails linking to other websites for both inbound and outbound URLs. Post original blogs, comment on blogs, and always include a link to your page.
10→ Social Media. Create a social schedule for posting relevant information everyday. Follow influential leaders, engage with followers, and keep content fresh and consistent.
11→ URL structure. Your products/services be accessible by no more than 3 clicks from your homepage. The focus keyword should also be the focal point of the URL structure. I.e. product page: www.example.com/shop/product
12→ Participate in industry discussions. The wider your digital presence, the more likely your site will receive follow-up clicks. This can be done through Facebook groups, LinkedIn, Google forums, Reddit, and industry specific niche sites.
13→ E-commerce optimization. Categorize products properly and thoroughly, avoiding duplicate content, and make buyer feedback/reviews visible to your customers.
14→ Email campaigns. No better way to keep your customers updated than to send daily, weekly, or monthly newsletters. Programs such as Mailchimp and Constant Contact can be configured for full-scale marketing automation.
15→ Local Listings. Maintain your business information on local directory sites such as Foursquare, Angie’s List, Yahoo, Yelp and an abundance of others.